Approximately same rate (percentage) of errors.
Empty Quarter: least likely to use social tools, most senior authority
2% troublemakers
Companies creating online communities get new ideas for uses of their
products. Share best practices with each other. Community may/will
morph into something else; but you (company) don't own it anymore,
it's now their community.
Afraid to open up because you might hear something bad. But others may
defend you anyway. You may also get the new great idea. Offering joint
ownership with customers
Ideastorm. Know that ideas will not all succeed.
What resources should you expect to allocate? Many people may already
be blogging, etc., so may just start contributing, without much
additional time.
When Intel started theirs, had 90% Intel contributors; within year
switching to 90% non-Intel.
(Office 2.0 Fri AM Notes, part 4)
-Diana
<Sent from my iPhone>
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