and Another Thing....: SLS Facebook Era Presentation Notes

Tuesday, September 29, 2009

SLS Facebook Era Presentation Notes

Sun Learning Services Author Chat: Clara Shih, Author of The Facebook Era and CEO of Hearsay Labs (SL: ClaraShih Zufreur)

Where: Sun Campus in Second Life (SLURL: http://slurl.com/secondlife/Sun Microsystems 1/141/132/23)
When: September 28, 2009 - 5pm SLT / PT

#thefacebookera

Topic: Sales, Marketing, and Business in the Facebook Era

Abstract: Last decade was about the World Wide Web of information and the power of linking content pages. Today, it's about the World Wide Web of people and the power of the online social graph across sites. Facebook, Twitter, and Linkedin are rewriting the rules for customer engagement, interactions, and relationships. Social networking sites are changing everything we thought we knew about sales, marketing, and product development -- and empowering companies with new tools, insights, and ability to transform customers into true partners and your most effective sales force yet. Bestselling author and social networking expert Clara Shih will walk through the radical business transformation taking place and what sales, marketers, and professionals must do to thrive and win in the Facebook Era.

Clara’s breakthrough idea was that using Facebook, business professionals could get to know the person behind the name and title, and thereby build a larger number of richer, more personal, and longer-lasting business relationships with customers, prospects, business partners, and colleagues.

"Facebook is CRM"