"People want different identities depending on the context. So, for any social network on Ning, your profile is completely customizable and specific to that social network."
I think the big difference in how I use them is that, on Ning, I have as many profile pages as I am a member of different groups. On Facebook, I have exactly one profile page. In my case, on Ning I have the following profile pages:
OSG PM group: info on my group work activity, list of other OSG PM sub-teams I'm on, photos I've uploaded to this group, a feed from my external blog, a comment wall just with comments from other team members, and a few other work related stuff.
GECCO group: not much here as I mostly lurk in this group, but again a comment wall just from other group members
my flyball club's Wii group: all kinds of info on Wii games I'm playing or need help on, game stats, a blog I keep on my games (specific to this group), and videos & other info I've shared with the group.
On Facebook, I'm a member of the following groups, a variety of work & play, but they all point back to my identical profile:
Note that on Facebook, my Comment Wall gets posts from work friends, flyball friends, and just random people leaving comments, all mixed.
This is the big difference for me, that Ning is all about the context of my profile in that group, but in Facebook, there is no context, it's all just me. Two almost opposite approaches, I'd say.
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